The internationalAlways® #EndPeriodPoverty campaign has donated more than 90 million pads to girls around the world, and this year in Trinidad and Tobago, seven secondary schools and several disadvantaged families have benefitted from a donation of 160,000 pads.
The programme launched on Thursday 1st April 2021 and concluded on June 30th 2021. NGO Kids in Need of Direction (KIND) continued its partnership with Always® to assist with the distribution of the 160,000 pads at the schools and through its Emergency Relief Initiative, which targets families in the most vulnerable communities across Trinidad and Tobago. The campaign also included a host of well-known social media influencers who worked to educate and raise awareness of how period poverty affects girls.
The continued commitment of Always® in the fight against period poverty is especially impactful this year, as the COVID-19 pandemic has worsened the reality of period poverty. As many families and individuals grapple with diminished incomes and struggle to pay for food and other necessities, girls and young women are increasingly forced to go without essential period protection. With this donation, Always® aims to uplift young women and provide them with the confidence that is central to their achievement.
In September when schools reopen, Always® pads will be distributed to targeted schools: Mayaro Secondary, Biche Secondary, Diego Martin North Secondary, Five Rivers Secondary, Cedros Secondary, Blanchisseuse Secondary and Goodwood Secondary (Tobago).
Reshma Geawan, Business Unit Head, Procter and Gamble, Alston’s Marketing Company said, “We are happy to play an active role in combating period poverty. As we continue to navigate the increased challenges resulting from the COVID-19 pandemic, we believe we must do all in our power to help alleviate the hardships faced by our citizens. Improving access to period products in Trinidad and Tobago is now more important than ever, and Always® is determined to make a positive impact in the lives of our girls and women.”