(Left to Right) – KIND volunteer Karen; Graciela Garcia, KIND team member; Acting Principal, Cunupia Secondary, Dennis Lalla; and Mark Siboo, Brand Manager, AMCO. Image courtesy AMCO.

Another major step towards ending period poverty in this country was taken with the sizeable donation of 135,000 feminine hygiene products to secondary schools in Trinidad and Tobago, and to non-profit organisation Kids In Need of Direction (KIND), by Always®.

Always® began its #EndPeriodPoverty campaign in March 2020, just as the COVID-19 pandemic was gaining ground in the region.  The campaign was designed to help increase access to feminine hygiene products for girls in challenging economic circumstances so they can stay confident and stay in school.

However, the pandemic halted the campaign in T&T for a while, as schools were closed in order to prevent further coronavirus infections.

The distribution resumed recently.  This week, Alstons Marketing Company Limited (AMCO)—the local distributor for Always®—managed to successfully complete distribution of the much needed feminine supplies, as part of its COVID-19 relief efforts.

Reshma Geawan, P&G (Procter & Gamble) Business Unit Head at AMCO, said the company was more than happy to assist with the campaign distribution and pledged to continue to assist where necessary.

“We know that this has been a difficult year for everyone, which is why we remain committed to providing period products to our girls and those in need. Period poverty is not a new phenomenon and we promise to play our part in helping to circumvent period poverty,” she said.

For the second consecutive year, Always® partnered with KIND to distribute period products in an even more meaningful way namely, the donation of an increased total of 115,000 pads to five secondary schools—four in Trinidad and one in Tobago—ensuring that each female student received Always® feminine products to last an entire school year.

The schools were identified by the Ministry of Education and included Rio Claro East Secondary, Cunupia Secondary, Toco Secondary, Success Laventille Secondary and Roxborough Secondary School.

Also recognizing the need to provide continuous support to communities, Always® once again partnered with KIND to help deliver a total of 20,000 pads to assist some families affected by the COVID-19 pandemic.