For the third year, Always has partnered with NGO Kids in Need of Direction (KIND) to assist with the distribution of the 160,000 pads as part of its major #EndPeriodPoverty campaign.

This year will include the pads in its Emergency Relief Initiative which ensures that families in the most vulnerable communities across Trinidad and Tobago receive food, clothing and essentials for basic survival. Always® products will be included in these care packages.

Consumers will also have the opportunity to contribute to the #EndPeriodPoverty campaign and personally make a difference. For every purchase of a pack of Always pads, Always® will in turn directly donate pads to the cause. The programme was officially launched on 1st April 2021 and will run until June 30th 2021.

The COVID-19 pandemic has underscored the reality of period poverty with many families facing unemployment and struggling to buy basic food items, including period products. For teenage girls especially, not having period protection can make a girl lack confidence in herself and can limit her potential. With this in mind, the Always® #EndPeriodPoverty campaign enters its third year in Trinidad and Tobago where a total of 160,000 pads will be donated to seven secondary schools and to disadvantaged families in rural communities via an Emergency Relief initiative.

As part of the campaign, a host of social media influencers will be engaged to help increase awareness, educate and advocate for the needs of girls and women facing period poverty. This year’s influencers are Shannon Hutchinson, Alex Hospedales, Analeesa Ramnarine, Dr. Anasha Tewari, Candace Guppy Sobion, Meagan Mohammed, Thema Williams, Whitney Husbands and Meiling Mack. 

Reshma Geawan, P&G Business Unit Head at AMCO (local distributor of Always®) said, “We find it imperative to continue the conversation around period poverty which is why for the third year we have endeavoured to once again help remove the stigma associated with having a period. Our young girls and women need us to step up and challenge the status quo so we can spread awareness and start the conversation surrounding period poverty.”

She continued, “Periods don’t stop for pandemics and we acknowledge the constraints of many families during this time. We remain committed to providing support to our girls and those in need and encourage everyone to get involved.”