Dirty politics will not be part of Jason “JW” Williams’ campaign as he contests the marginal seat of Barataria/San Juan for the People’s National Movement (PNM) in the upcoming General Election.

“Doh respond, keep it moving, honestly, that’s going to be my brand,” Williams said after his final broadcast on the Grand Slam Morning show on Slam 100.5FM on Friday.

He said as a newbie, he expects his opponents to send political jabs his way but says he will not retaliate.

“I’m not going down that road of all that excitement,” he said.

Williams said when he got the call to be the candidate in April he felt at peace and knew this was what he wanted to do.

The 41-year-old said he immediately spoke to his teenage son, who had some reservations about him throwing his hat into the political ring. However, Williams told him this was a step he wanted to take.

“I explained that daddy got a clear direction in terms of his heart and what he wants to do,” he said he told his son.

It’s for his son and others like him that Williams said he will not get involved in the picong a political season brings. He said more youths like himself are needed to steer the country in a different direction and that was one of the reasons he decided to contest the marginal seat.

“We need to generate that energy from the young people in the constituency,” Williams said.

Other than attracting the younger vote, Williams, who has been living in the Barataria/San Juan constituency for 20 years, said he has other plans to woo the vote and win the seat won by the United National Congress in 2015 by just 540 votes.

The UNC got 51.49 per cent of the vote while the PNM got 48.31 per cent but out of an electorate of 25,529, only 16,938 voted, a number Williams wants to increase.

Williams said during walkabouts he has participated in since announcing his candidacy earlier this week, he identified changes that were needed immediately. He also plans on forging strong relationships with councillors or the San Juan/Barataria Regional Corporation.

“They are the real stars,” he said.

However, the Erin-born Williams believes he has been a politician throughout his entertainment career. He said he has always been measured and mindful about his public image, which led him to where he is now.

“From then to now it has all been part of a journey to get to a particular place,” Williams said.

He said his political style will be one similar to former Laventille West MP Morris Marshall who died in 1994.

“He never really deviate from that connection to the ground,” he said.

During the final minutes of his last show yesterday, Williams, alongside his colleague Ancil “Blaze” Isaac Jr, took calls from the public, who said they will miss him but wished him well.

“All the best brother,” one caller said.

Reporter: Carisa Lee