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The cordoned off area where the murder occurred at Price Plaza, Chaguanas yesterday.

A Diego Martin man was shot dead while parked in a car at the popular Price Plaza shopping centre in Chaguanas yesterday.

Police said the victim, Christoff Salandy of Diego Martin was reportedly hired by a passenger to be taken to Price Plaza.

It is believed when the passenger exited the car, Salandy, 27, was shot several times by a gunman who then fled.

The gunshots reportedly sent shoppers at the Plaza scampering for cover as they feared for their safety.

Investigators were up to Friday evening trying to determine a motive for the murder.