concerned with how their ‘Personally Identifiable Information’ (PII) is
being used online. PII, as described in US privacy law and information
security, is information that can be used on its own or with other
information to identify, contact, or locate a single person, or to
carefully to get a clear understanding of how we collect, use, protect
or otherwise handle your Personally Identifiable Information in
accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be
asked to enter your name, email address or other details to help you
with your experience.
When do we collect information?
We collect information from you when you register on our site,
subscribe to a newsletter, Use Live Chat or enter information on our
How do we use your information?
We may use the information we collect from you when you register,
make a purchase, sign up for our newsletter, respond to a survey or
marketing communication, surf the website, or use certain other site
features in the following ways:
• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To send periodic emails regarding your order or other products and services.
• To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is
only accessible by a limited number of persons who have special access
rights to such systems, and are required to keep the information
confidential. In addition, all sensitive/credit information you supply
is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters,
submits, or accesses their information to maintain the safety of your
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, Some of the features that make your site
experience more efficient may not function properly.Some of the features
that make your site experience more efficient and may not function
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be
provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party
products or services on our website. These third-party sites have
separate and independent privacy policies. We therefore have no
responsibility or liability for the content and activities of these
linked sites. Nonetheless, we seek to protect the integrity of our site
and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s
Advertising Principles. They are put in place to provide a positive
experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
We have implemented the following:
• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Can change your personal information:
• By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children
under the age of 13 years old, the Children’s Online Privacy Protection
Act (COPPA) puts parents in control. The Federal Trade Commission,
United States’ consumer protection agency, enforces the COPPA Rule,
which spells out what operators of websites and online services must do
to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?
Fair Information Practices
The Fair Information Practices Principles form the backbone of
privacy law in the United States and the concepts they include have
played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles
and how they should be implemented is critical to comply with the
various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We will notify the users via in-site notification
• Within 7 business days
We also agree to the Individual Redress Principle which requires that
individuals have the right to legally pursue enforceable rights against
data collectors and processors who fail to adhere to the law. This
principle requires not only that individuals have enforceable rights
against data users, but also that individuals have recourse to courts or
government agencies to investigate and/or prosecute non-compliance by
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email,
establishes requirements for commercial messages, gives recipients the
right to have emails stopped from being sent to them, and spells out
tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
4-10 Rodney Road
Trinidad & Tobago
Last Edited on 2018-01-23