New WITCO logo master tagline.

The West Indian Tobacco Company Limited has changed it’s optics.

The company made official changes to its corporate image with a new logo and tagline.

The tagline “A Better Tomorrow” accompanies a new logo AND moves away from its inceptive insignia of the three-lobed leaf to a double-sail icon.

The new logo and tagline has already been installed at the company’s Champ Fleurs headquarters.

In a release WITCO said it is a part of an “evolved business strategy involving New Category products, fuelled by the continued delivery of its traditional tobacco business which underscored that change was a necessary part of the business model.”

WITCO’s managing director Laurent Meffre said, “The year 2020 has demonstrated that change is an integral part of any business model and should be embraced. As a responsible company, we remain committed to building “A Better Tomorrow” for the benefit of the business, our partners, and the public. As challenging as these times may seem we view them as a period of opportunity.”

Meffre added, “We needed to revisit our visual representation and ensure that our look echoes our evolution as a company. We also had to ensure it matches our revitalized ideology. With our new logo, tagline, and ethos, we plan to satisfy the ever-evolving consumer by providing pleasure, reducing risk, offering increased choice and stimulating the senses of adult consumers worldwide.”

Meffre said as part of the Company’s Environmental, Social and Governance (ESG) priorities, the “A Better Tomorrow” tagline will strengthen its relationship with all of its stakeholders, “Thus, we look forward to future engagements based on our ESG approach which will redound to the sustainability of our business, our business partners and the national community.”

“Our stakeholders respond very well to change and innovation, and we do anticipate that these changes would be fully embraced by our stakeholders in much the same way as they have been embraced by employees. In our view, innovation is at the forefront of our business especially as environmental shifts can affect market and customer demands. We remain committed to presenting a greater choice and we aim to reduce the health and environmental impacts of our business,” he said.